“New and Improved” and “Better than Ever”. These are slogans all buyers should be wary of when they are shopping. I have found that they do not generally mean that the product is better, just different.
Take my paper towels for example. First, the manufacturers said that they had “improved” their product when they changed from full sheet to choose-a-size sheets. Soon, when I went shopping, the only paper towels I could find were the choose-a-size type. I put them in my cart figuring that I could always use two sheets if I needed more.
I realized after one roll, that I liked the choose-a-size much better than the full sheet paper towels. It was wonderful to use only what I needed, when I needed it. It saved me money, too. Now, I will only buy the choose-a-size type of paper towels.
That is of course, until the paper towel manufacturers figured out that if I am saving money by using the choose-a-size paper towels, they are losing money! Yesterday, when I went grocery shopping, I discovered that I could no longer buy my favorite brand in choose-a-size. I now am only offered the “New and Improved” full sheet paper towels. See what I mean about those sneaky slogans?
They have also used the Olympics to trick me. Suddenly, my old laundry detergent is inferior to the new detergent with the Olympic logo. The fact is they changed the label so much that I failed to purchase my detergent. I was foolishly led to believe that my type of detergent was out of stock. After looking for a week at three different stores, I realized the detergent was not out of stock. They had just changed the label. Now, instead of Bleach Alternative, the label says, Vivid & Bright. It is so frustrating!
Consequently, all buyers should beware of the ad campaigns that tout slogans like “Better than Ever” and the like. Truthfully, those slogans typically mean that more profits are needed for the company. Moreover, if you are reading this paper towel manufacturer, I beg you to quit messing with my choose-a-size paper towels!
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